PART 01

很多人用AI,其实是在“浪费AI”


现在越来越多独立站团队开始用 Claude AI 或 ChatGPT 写邮件。
但现实情况是:
写出来的内容很普通
没有转化力
和别人看起来一模一样
最后很多人得出一个结论:AI不行
但问题其实不在AI,而在:你给AI的指令(Prompt)太弱了.

PART 02

AI的本质:它只是在“执行你的思考”

AI不会主动变聪明,它只是:按你的指令去生成结果
所以:
-
好Prompt → 像资深运营
-
差Prompt → 像实习生
AI的上限,取决于你的Prompt结构

PART 03

什么是Prompt?

PART 04

真正高手用Prompt,不是写文案
而是做“策略”

大多数人用AI,是这样:写一封邮件
但真正的高手,是这样用:设计一整套用户运营逻辑
例如:
-
Welcome Flow
-
弃购挽回
-
用户分层
-
Campaign节奏
本质变化是:从“写内容”,变成“定义增长系统”

PART 05

针对D2C品牌的Prompt体系


1.High-Converting Promotional Email

You are a senior DTC email marketing copywriter.Write a high-converting promotional email for a [brand type].
Goal:
Maximize click-through rate and conversions
Audience:
Users interested in [product category]
Requirements:
-
Generate 3 subject line variations (different angles: urgency, curiosity, value)
-
Strong opening hook in the first sentence
-
Focus on product value, not just discounts
-
Keep one clear CTA
-
Write in a natural, persuasive tone (not overly salesy)

2.High Open-Rate Subject Lines

You are an email marketing expert.Generate 10 high-performing subject lines for the following campaign:
Campaign:
[Describe campaign]
Requirements:
-
Each subject line must use a different angle (urgency, curiosity, emotional, benefit-driven)
-
Keep length between 6–10 words
-
Avoid spam-trigger words
-
Make them feel human, not generic

3.Brand Voice Email

You are a brand copywriter.Write an email in the following brand voice:
Brand style:
[Luxury / Playful / Minimalist / Trendy]
Goal:
Build brand connection and
drive clicks
Requirements:
-
Avoid hard selling
-
Sound conversational and human
-
Focus on storytelling and emotional connection

4.Welcome Flow (3–5 Emails)

You are a Klaviyo lifecycle marketing expert.Design a complete welcome flow (3–5 emails) for a DTC brand.
Goal:
Convert new subscribers into
first-time buyers
Audience:
New email subscribers (no
purchase yet)
Requirements:
-
Define timing for each email
-
Define objective for each email (trust, education, conversion)
-
Provide subject line + structure + CTA for each email

5.Abandoned Cart Flow

You are a conversion optimization expert.Create a 3-email abandoned cart flow for a [product category].
Structure:
-
Email 1: Reminder
-
Email 2: Value reinforcement
-
Email 3: Conversion push
Requirements:
-
Identify key user objections
-
Address hesitation clearly
-
Include subject line + opening hook + CTA

6.Winback Flow (Reactivation)

You are a retention marketing expert.Design a winback email sequence for inactive users.
Audience:
Users inactive for 90 days
Goal:
Reactivate engagement or drive purchase
Requirements:
-
Use emotional + value-based messaging
-
Include multiple reactivation strategies (content, incentive, reminder)

7.Campaign Email (Broadcast)

You are a DTC growth manager.Write a campaign email for a [promotion / product launch / clearance sale].
Goal:
Drive clicks and revenue
Requirements:
-
First screen must clearly explain “why this matters”
-
Structure the email around decision-making (not browsing)
-
Keep CTA simple and focused

8.Seasonal / Holiday Campaign

You are an ecommerce marketing strategist.Write a campaign email for [holiday name].
Goal:
Drive seasonal revenue
Requirements:
-
Connect emotionally to the holiday
-
Avoid generic “sale” messaging
-
Add context and storytelling

9.RFM Segmentation Strategy

You are a CRM strategy expert.Create customer segments using the RFM model.
Output:
-
3–5 key segments
-
Define each segment clearly
-
Provide marketing strategy for each segment
-
Recommend sending frequency

10.Behavioral Segmentation

You are a data-driven lifecycle marketer.Create customer segments based on behavioral data:
Data:
-
Browse activity
-
Click behavior
-
Purchase history
Output:
-
High-intent users
-
Low-intent users
-
Dormant users
Provide a strategy for each segment

11.Email Performance Analysis

You are a Klaviyo performance expert.Analyze the following campaign data:
Data:
-
Open rate
-
Click rate
-
Conversion rate
Output:
-
Key issues
-
Root causes
-
Prioritized optimization actions

12.90-Day Email Growth Plan (核心)

You are a senior Klaviyo growth strategist.Create a 90-day email marketing plan for a DTC brand.
Goal:
-
Increase LTV
-
Improve repeat purchase rate
Include:
-
Weekly campaign plan
-
Flow optimization strategy
-
Segmentation approach
-
Content themes
Make it structured and
actionable

13.Revenue Opportunity Finder

You are a growth analyst.Analyze the business data and identify hidden revenue opportunities.
Output:
-
Underutilized segments
-
Missing flows
-
Campaign opportunities
-
Quick wins vs long-term
-
strategie

14.Full Account Audit

You are a senior Klaviyo consultant.Audit a Klaviyo account and provide a full optimization report.
Include:
-
Flow structure
-
Segmentation logic
-
Campaign strategy
-
Sending frequency
Output:
-
Issues
-
Priority levels
-
Actionable recommendations

PART 06

为什么Prompt Library越来越重要?

现在行业正在发生一个很明显的变化:
-
第一阶段
工具(Klaviyo)
-
第二阶段
AI(Claude / ChatGPT)
-
第三阶段
Prompt Library(策略资产)
谁拥有更好的Prompt体系:谁就拥有更强的增长能力

PART 07

但我要说一个更现实的问题

Prompt 很重要,但它不是终点。
因为: Prompt只解决“想什么”
但没有解决:“怎么执行”
现实中很多团队的问题是:
-
知道该怎么做
-
但没有执行能力

PART 08

未来真正的机会在哪?

未来的系统,一定不是:AI写邮件
而是:AI + 自动执行
也就是说:
-
AI分析
-
AI给建议
-
系统自动执行
这才是完整的增长闭环

我们坚信,在电子商务未来的发展中,个性化将变得愈发重要。我们旨在运用我们积累了 10 余年的行业经验和方法,为电子商务行业的快速发展贡献力量,并分享我们的专业知识。










